Tile Industry Embraces Green and Intelligent Transformation, Innovation Drives Response to New Market Landscape

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Recently, driven by both environmental policies and consumption upgrading, the tile industry is accelerating its transformation towards green and intelligent development. Market demand shows significant divergence: on one hand, prices of conventional polished tiles are under pressure due to reduced procurement in real estate projects; on the other hand, the prices of slab and functional tiles remain stable or even increase, supported by growing demand from high-end home renovation and aging-friendly adaptations1.

Technological upgrades in the industry are progressing rapidly. Leading companies are actively adopting energy-saving technologies such as dry preparation and continuous ball milling to meet the Ministry of Ecology and Environment’s requirement of reducing nitrogen oxide emissions by 30%. Innovative products like digital inkjet printing and 3mm ultra-thin slabs are emerging, driving the industry toward “thinner and digital” trends.

In the international market, the trade environment is becoming increasingly complex. Some countries, such as Vietnam and the United States, have initiated anti-dumping investigations or imposed high tariffs on certain ceramic products, posing additional challenges for exporters. However, opportunities remain for expansion in emerging markets like Southeast Asia and the Middle East, supported by the deepening of the “Belt and Road” initiative.

Looking ahead, the industry will continue to focus on green intelligent manufacturing and product innovation. Initiatives such as recycling ceramic waste and developing functional products with anti-slip and antibacterial properties will help meet the demands of old residential community renovations and consumption upgrades. Companies must remain cautious of cost pressures and homogenization competition risks, while seizing opportunities for innovation and differentiated development.