Global Demand Rebounds, Tile Export Enters Peak Season

As autumn renovation kicks off across the northern hemisphere, September’s first week saw double-digit growth in tile export volumes. Analysts attribute the surge to three drivers: rising housing starts in Europe and the U.S., which boosted demand for large slabs by 30 % year-on-year; falling freight rates—China-Mediterranean 20-foot container rates have dropped below USD 5,000 for three consecutive weeks; and depleted overseas inventories prompting wholesalers to restock aggressively.

On the product side, the star sizes have quietly “grown longer.” 600×1200 mm and 750×1500 mm now dominate inquiries, prized for faster laying and visual extension in apartment refurbishments. Surface finishes are polarizing: soft-matte and skin-glaze tiles win hearts with gentle light reflection, while semi-polished dry-grain surfaces command premiums in villas and commercial spaces thanks to superior slip resistance. Warm grey, cream white and earth brown top the color charts, aligning with the global “relaxed living” trend.

Logistics and payments are also leveling up. New weekly express lanes cut South China–Australia transit to 12 days, while cross-border payment platforms offer locked exchange rates plus open-account terms, easing cash-flow pressure on mid-size buyers. Yet currency swings and raw-material inflation linger as risks; early price locking and staggered orders are advised.

Looking ahead to October, the industry remains bullish. Year-end renovation rushes are expected to lift export volumes further, with bespoke designs and mixed small batches set to be the next growth engines. Suppliers who can speed up pattern iterations and shorten lead times will seize the peak-season advantage.