Statistics for the first ten months show domestic high-end tile output up 18 % year-on-year, while exports have surged 25 %. Analysts credit three key breakthroughs: upgraded digital ink-jet printers that boost pattern resolution by 30 %; widespread adoption of dry-grain layering, pushing matte-surface slip resistance to R11; and optimized super-white body formulas that maintain a stable 80-degree whiteness, making rooms appear brighter after installation. At the same time, logistics costs have dropped 15 %, with 20-foot container freight now below USD 6,000, spurring orders from South America and Southeast Asia. Industry forecasts suggest average tile prices will stay steady next year, but the share of personalized customization is expected to exceed 40 %, becoming the market’s next growth driver.